Have you ever purchased fashion accessories such as a luxury handbag online? Do you get really excited when you’ve bought online? I do! The anticipation of getting the delivery of goods procured online has developed into a new and thrilling experience. The day your purchase is due to arrive is very exciting you wait expectantly for its arrival. A new pair of shoes? A new luxury handbag? New fashion accessories?
E-commerce is not only really convenient, but products sourced online are often less expensive than their retail equivalent. The e-commerce marketplace for luxury handbags, footwear and other fashion accessories is gigantic! And by that, I mean there are tens of billions of dollars of handbags, shoes and fashion accessories sales bought online every year. And it is growing.
Statistical Point Of View
From a statistical point of view, luxury handbags, shoes and fashion accessories represent a large proportion of the e-commerce market. In 2012, the amount of revenue produced from the e-commerce footwear industry alone was about $8 billion. This was an overall increase of about 16% from 2011. The UK Office for National Statistics reported that the textile, clothing, handbag and footwear sales increased by 17.8% in September 2013, and represented 10.1% of the total sales made online. It is anticipated that this huge growth will continue for many years to come.
To put everything into perspective, the combined annual revenue for brick-and-mortar footwear stores in the United States in 2012 was $24.9 billion which was in fact down from $26.6 billion in 2008, 4 years prior.
Fashionable brands such as Nike have had to depend on online sales to achieve the required growth for their businesses. Nike’s annual report in 2013, for North America shows that revenue growth for the year were increased by 3 factors - growth in comparable store sales, the addition of new stores and the rapid growth of online sales. Sales direct to the consumer made up approximately 25% of their total sales and this rate is expected to increase in future years.
It is obvious from these statistics that e-commerce is growing, and consumers are buying more and more online. The e-retail market is particularly competitive, and this is particularly true for the online retail of luxury handbags, shoes and other fashion accessories.
People are searching for online stores they can trust and rely on. A word of warning - be cautious about buying big-name fashion accessories online. Carefully check out trendy brand items, such as Rolex, Armani, Gucci, Prada or Adidas because they can be copied and sold by dishonest e-retailers. The last thing you need is to purchase a replica thinking you have bought the real McCoy. Purchase luxury handbags in safety and comfort at my e-retail store.